James Archer is a business analyst, consultant, teacher, writer and innovator. James is co-editor and contributing author of Business Analysis and Leadership (Kogan Page, 2014). He identifies the key to great business analysis as an inclusive leadership style, thinking innovatively, working collaboratively, acting strategically and helping people discover their real requirements.

Mike Ferguson is an analyst and consultant and specialises in business intelligence / analytics, data management, big data and enterprise business integration. Mike has consulted for dozens of companies and teaches popular classes in Big Data, New Technologies for Data Warehousing and BI.