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Data Warehousing & Business Intelligence Summit

Date Price Contact
March 24, 2026 € 770 (ex. VAT) customerservice@adeptevents.nl
+31 (0)172 742680
Time Location Downloads
09:00 - 17:00 Van der Valk Hotel, Utrecht
  • PDF brochure DW&BI Summit 2026.pdf
  • PDF brochure DW&BI Summit 2026 (English).pdf
TYPESocial
Face-to-Face @AdeptEventsNL
#dwbisummit
Date Price
March 24, 2026 € 770 (ex. VAT)
Downloads Time
  • PDF brochure DW&BI Summit 2026.pdf
  • PDF brochure DW&BI Summit 2026 (English).pdf
09:00 - 17:00
Location Contact
Van der Valk Hotel, Utrecht customerservice@adeptevents.nl
+31 (0)172 742680
TYPE
Face-to-Face
Date
March 24, 2026
Price
€ 770 (ex. VAT)
Downloads
  • PDF brochure DW&BI Summit 2026.pdf
  • PDF brochure DW&BI Summit 2026 (English).pdf
Time
09:00 - 17:00
Location
Van der Valk Hotel, Utrecht
Contact
customerservice@adeptevents.nl
+31 (0)172 742680
TYPE
Face-to-Face
EARLY BIRD
The Early Bird rate of € 693,00, VAT excluded, expires (*) on 13 February 2026. Register now and receive discount!
REGISTER

Course description

The course starts at 09.30 am and ends at 5 pm. Registration commences at 08.30 am.

Course Topics:
Essentials of Data Modeling
  • What really is a data model?
  • Essential components – entities, relationships, and attributes
  • The basics of diagramming – Entity-Relationship Diagrams (“ERDs”)
  • The narrative parts of a data model – definitions and assertions
  • Group exercise – getting started on a data model, then refining it
  • Common misconceptions about data models and data modeling
  • The real purpose of a data model
  • Three types of data models – different levels of details for different purposes
  • Contextual, Conceptual, and Logical Data Models – purpose, audience, definition, and examples
  • How data models help in process improvement, requirements definition, and reporting
  • Forward- and reverse-engineering uses of data modeling
  • Overview of a three-phase methodology for developing a data model
  • References – books and useful web sites
Phase 1 – Establish the initial conceptual data model
  • Top down vs. bottom up approaches to beginning a data model – when is each appropriate?
  • Advantages of a bottom-up approach
  • A bottom-up approach focusing on collecting and analyzing terminology
  • A structure for sorting terms and discovering entities
  • Exercise – developing an initial conceptual data model
  • Entities – what they are and are not
  • Guidelines for naming and defining entities
  • Three questions to help you quickly develop clear, useful entity definitions
  • Five criteria that entities must satisfy, and four common errors in identifying entities
  • Exercise – identifying flawed entities
  • Identifying relationships
  • Fundamental vs. irrelevant or transitive relationships
  • Good and bad relationship names
  • Multiplicity or cardinality – 1:1, 1:M, and M:M relationships, and useful facts about each
  • Common errors and special cases – recursive, multiple, and supertype-subtype relationships
  • Attributes – guidelines and types
  • Attributes in conceptual models vs. logical models
 sharp_alec_dsc_0190_hr

 

Phase 2 – Develop the initial logical data model by adding rigor, structure, and detail

  • What’’s involved in developing a logical model – shifting the focus from entities to attributes
  • Multi-valued, redundant, and constrained attributes, with simple patterns for dealing with each
  • An understandable guide to normalization – first, second, and third normal forms
  • Higher order (fourth and fifth) and Boyce-Codd normal forms
  • Guidelines for a smooth progression from conceptual to logical
  • Exercise – developing the initial logical data model
  • Four types of entities – kernel, characteristic, associative, and reference
  • Guidelines and patterns for dealing with each type of entity
  • How to draw your E-R Diagram for maximum readability and correctness
  • Optional and mandatory relationships
  • Considering time and history when looking at relationships
  • Six questions to ask whenver a data range appears in a data model
  • Identifying and dealing with transitive relationships – clues and proof
Phase 3 – Refine and extend the logical data model by discovering and meeting new requirements
  • Attribute granularity – definitions of non-atomic and semantically overloaded attributes
  • Guidelines for making non-atomic attributes atomic
  • The perils of semantic overload, and what to do about it
  • Dealing with derived attributes, and when to show them on the model
  • A classword-based approach to attribute naming
  • Typical attribute documentation
  • A common source of confusion and disagreement – primary keys
  • What primary keys are, what they’re really for, and three essential criteria
  • Alternate and foreign keys
  • Why meaningless primary keys are used, and guidelines for creating them
  • Guidelines for reference data
  • Pulling it together – key techniques and guidelines covered in the class so far
  • Using event analysis to discover additional requirements
  • Exercise – using event analysis and extending a data model
  • Presentation by teams of their solutions
  • How data modeling relates to process modeling, use cases, and services
  • A layered framework for business analysts
  • How other techniques (e.g., workflow modeling) support data modeling
  • A three-step procedure for meeting new requirements
  • Advice on extending the model in an orderly fashion
  • Exercise – meeting new requirements on the data model
  • Recap – contextual, conceptual, and logical data models
  • Different skills and participants for conceptual vs. logical modeling
  • How the modeler/analysts’s role changes as a project progresses
  • A little philosophy for effective data modeling
  • The four Ds of data modeling – definition, dependency, detail, and demonstration
  • Wrap-up – the approach we followed throughout the class.

Speakers

Alec Sharp

Rick van der Lans

Juha Korpela

Ron Tolido

Mathias Vercauteren

Jos van Dongen

Rutger Rienks

Wouter van Aerle

Antoine Stelma

Gold and Platinum Partners

Exhibitors & Media partners

Related events

View the Adept Events calendar

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  • Ontwerpen van een Nieuwe Data Architectuur
  • AI Agents – a Pragmatic Approach
  • Concept Modelling for Business Analysts
  • Data Governance Sprint
  • Agile Data Warehouse Design & Dimensional Data Modeling
  • Generative AI in Business Analysis
  • Data Management Fundamentals
  • AI Governance, Responsible AI and Data Governance: Connecting the Dots
  • Data Mesh Information Architecture: modeling data products and domains
  • BI-Platform

@AdeptEventsNL #dwbisummit

“Good quality content from experienced speakers. Loved it!”

Tanja Ubert Lecturer
Rotterdam University of Applied Sciences

“As always a string of relevant subjects and topics.”

Frank Keppel Consultant
Het Consultancyhuis

“Longer sessions created room for more depth and dialogue. That is what I appreciate about this summit.”

Ilse Konings Information Manager BI
Erasmus MC

“Inspiring summit with excellent speakers, covering the topics well and from different angles. Organization and venue: very good!”

Léon Oudenbroek Information Manager
The Hague Municipality

“Inspiring and well-organized conference. Present-day topics with many practical guidelines, best practices and do's and don'ts regarding information architecture such as big data, data lakes, data virtualisation and a logical data warehouse.”

Bastiaan Berends BI-Consultant
Closesure

“A fun event and you learn a lot!”

Hugo Dissel BI Consultant
Centric

“As a BI Consultant I feel inspired to recommend this conference to everyone looking for practical tools to implement a long term BI Customer Service.”

Martijn Ceelen BI Consultant
iConsultancy

“Very good, as usual!”

Erik-Jan Koning Specialist DWH/BI
biim

News

22-01-2026

ClickHouse is sponsor of the DW & BI Summit 2026

View

06-01-2026

Mathias Vercauteren presents keynote and workshop on DW & BI Summit 2026

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23-12-2025

Juha Korpela presents keynote and workshop on DW & BI Summit 2026

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15-12-2025

Eevamaija Virtanen presents keynote and workshop on DW & BI Summit 2026

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09-12-2025

Rick van der Lans presents keynote on DW & BI Summit 2026

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02-12-2025

Alec Sharp presents keynote and workshop on DW & BI Summit 2026

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12-02-2025

Nicola Askham presents keynote and workshop at DW & BI Summit 2025

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28-01-2025

Winfried Etzel presents keynote and workshop at DW & BI Summit 2025

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08-01-2025

Alec Sharp presents keynote and workshop at DW & BI Summit 2025

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20-12-2024

Linda Terlouw presents keynote at DW & BI Summit 2025

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More news
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E: seminars@adeptevents.nl
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